quarter one 

JANUARY - MARCH

Weddings

Living La Hora Loca

Lean into Mexican culture and trend offerings and create memorable moments for the bride and groom with local traditions such as an over the top “hora loca” as an add-on to wedding celebrations or a tornaboda after party, perhaps offered at La 16.

Offer as added value inclusion at MCAI or add-on offering at JWMC weddings.

individual visit

Secure an individual visit for JWMC or MCAI based on available airfare budget.

For JW, focus on a creator in the lifestyle and/or wellness spaces. Idea: Lean into the Boys II Zen wellness trend and invite a male influencer to promote an idea we call Curandero Retreats (see below).

For the AI, focus on lifestyle and family creators. Hosting a family would be a great way to promote the multi-generational travel trend as well as CAMP.

JW MARRIOTT / Trend: boys ii zen + wellness

Curandero Retreats

At the intersection of wellness and spirituality, we introduce Curandero packages to guests which can feature: Mayan rituals/cenotes/ruins, yoga, PG rated plant medicine, JW Garden (Flamingo collab, herbal scrubs) and an Earth, Fire, Water spa add on which includes Cenote water cleansing, hot stone massage and mud/herbal scrubs from the garden.

National Broadcast

-

National Broadcast -

Nationwide Awareness: Prize Package

Agency suggests partnering with a prime time game show such as CBS’s “Let’s Make A Deal” to gain national visibility for Marriott Cancun All-Inclusive, through their dedicated audience. The program is currently filming for their 17th season and works with properties in a trade out capacity - which means that it is a promotion in exchange for product/services. In exchange for offering a free stay for the winner, we would receive exposure such as verbal brand mentions and b-roll footage on screen.

storytelling

Agency will pitch unique storylines and offerings that align with trends, holidays and specialty days, as well as develop and create compelling story angles to keep JW Marriott Cancun and Cancun Marriott, an All-Inclusive Resort in the media year-round. If resort developments have an overarching and solid media hook, a release will be created for distribution. Here's a sampling of angles we'll pitch out this quarter:

FOR THIS QUARTER

DETOX and revitalize in style

SUMMER CAMP YEAR ROUND

SPRING BREAK DESTINATIONS

Putting the MEN in Mental Health

LOCAL WEDDING TRADITIONS + Value add-ons