quarter three

JULY - SEPTEMBER

AI PRESS TRIP

IN MY ALL-INCLUSIVE ERA

Agency suggests hosting 4-5 media to highlight our value-driven offerings and unique guest experiences. Our goal is to showcase the property as the best of the best when it comes to all-inclusive stays and let the Marriott legacy shine through heartfelt hospitality.

Timing: July

JW Individual Visit

Digital Representation Creator

Identify and secure a visit with a US-based South Asian influencer such as @NeeharSachdeva with a niche, dedicated following. In order to reach the target market, agency suggests hosting her and her husband for a content exchange; ideally overlapping with an on-property Indian wedding if available. Since they are recent newly weds, we can position the trip as a romantic getaway while they are still in their honeymoon phase or a celebration for 6 months of marriage to put the resort on her followers’ radar for their own visits / weddings.

Proposed timing: August

TRADE

MICE MEDIA VIST

Agency suggests targeting MICE media on a single trip shared between both properties or via individual visits to showcase all that is new between the two to generate coverage in this ever-important market for the properties.

Timing: August - September based on availability; potentially schedule while there is a large event on property so they can see capabilities in full-effect.

1-800 TACOS

1-800 TACOS

Did someone say Tacos?

Tacos on-demand. Any time, any where. Text “Taco” for taco cart service at designated points throughout the property or as a room service delivery. In bed, by the pool or on the sand? No problem, tacos are on the way - with all the fixings. Included in your stay at MCAI, or best saved as a limited-time offering at the JW?

JW GARDEN PARTY

PLACEHOLDER FOR UPDATES ON PROGRAMMING

storytelling

FOR THIS QUARTER

Agency will pitch unique storylines and offerings that align with trends, holidays and specialty days, as well as develop and create compelling story angles to keep JW Marriott Cancun and Marriott Cancun, An All-Inclusive Resort in the media year-round. If resort developments have an overarching and solid media hook, a release will be created for distribution. Here's a sampling of angles we'll pitch out this quarter:

WEDDING SEASON & Beachside Celebrations 

Holiday DEALS AND DESTINATIONS

Mexican Independence Day

Easter & Labor Day

Never Ending Summer

 

Last-Minute Getaways