quarter two

APRIL - JUNE

PRESS TRIPS

JW Marriott: Luxury & Wellness

Spring Awakening at JW

Agency suggests hosting a “Spring Awakening” or wellness-focused press trip with 4-5 media and feature wellness offerings/fitness, spa treatments, yoga classes and sound baths. If we have already implemented programing for the suggested “Curandero Retreats” we can promote the package and all it entails with emphasis on the Flamingo collaboration and include off-property excursions such as a visit to a cenote.

Suggested Dates: May 6-9

Día de las Madres

This year Mother’s Day in Mexico falls the day before US celebrations – May 10 & 11, Saturday and Sunday. Celebrate moms all weekend long by blending the two days – because mom deserves more than one. Offer a weekend package (available throughout May to extend opportunity to book) with add-ons at the spa, a beach day picnic pack, and to celebrate Las Reinas de la casa with local flair - a serenade of Las Mañanitas taught to kids at CAMP all month long.

Timing: May

PRESS RELEASE + INFLUENCER VISIT

CULINARY curiosities

Marriott Cancun, an All Inclusive Resort is rolling out new dining options and rolling back to some tried but true.

Sometimes things were done right the first time and people like what they know. Press + Start is reverting back to Champions and Kasai and Izakaya will be re-introduced. In addition, the debut of a new dining option, Toscani, is slated for Q2 and Botanika Restaurant has debuted a new Lebanese menu concept. Let’s gather up all this news and share a press release with the trade media.

In addition, this quarter we’ll focus on an individual visit from a culinary focused influencer to shine a light on this All-Inclusive doing F&B right - with endless dining options that go beyond the buffet.

JW Marriott Cancun Renovation Touchbase

UPDATES PLEASE! With the Lobby, Lobby Bar, Concierge, Front Desk, Corridor and Group Check-in slated for renovation this year, we want to make sure to stay up to date on timelines and all the latest and greatest. How’s it coming along?

storytelling

FOR THIS QUARTER

Agency will pitch unique storylines and offerings that align with trends, holidays and specialty days, as well as develop and create compelling story angles to keep JW Marriott Cancun and Marriott Cancun, An All-Inclusive Resort in the media year-round. If resort developments have an overarching and solid media hook, a release will be created for distribution. Here's a sampling of angles we'll pitch out this quarter:

Multi-gen Travel 

Celebrating Mom & Dad 

Cinco de Mayo 

Authentic Mexican Experience

Wellness Destinations

A whale of a good time

Where to go: Summer